Session 4: Assignment One Answer

Find one example of Internet marketing that you think is particularly effective and one example that is ineffective. Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.

Here are the effective sample .it is the
The ShopThru post (http://www.shopthrupost.hk/index.jsp) is subsidiary of the Hong Kong Post (hk post).The traditional post carry the user letter or product to the destination .Now hk post use the internet to attract the user buy the product though the internet and using the hk post service which full used the material such as the internet resource and the fight . hk post transect from “push marketing “ to “pull marketing “ , customer who begin to contact the company and seek the information on the web site. The relative massage or information will “pull” the user toward the web site . such as the “ happy father day” promotion, it is the short cut to attract the user track to see what is promoting when they need to buy the gift.

It is the best way to the company to promote the product or service to the user .
Such as lower advertisement cost , can frequently update relative marketing the information.
The tradition market is difficult to measure the results of the customer need and want . though the internet , it can be tracked and measured more closely by launch the member system which provided to Send personalized or targeted offers based on the customer ‘s profile . On the other hand company can also save the rent of promote the product in the shop and provide 24 hours selling .

To the customer , they are saving time to window shopping or buying the specific product all over the world in a convenient way . They also can choose the nearly post station to self-collect in each district or delivery at home . I think most important the user are confident to buy in the government web site . they don't worry about be deceived to buy the fault goods.





http://www.sportshouse.com.hk/sportshouse/web/home/prom.html?a=d&locale=enus
in this link show the sportshouse
In sporthouse website, they may not fully use the internet resource , such as do not have 24 hrs online buying system. Some customer may work all day in the office .most of them spend more than half of a day in the digital world , so sporthouse may built the online shopping system to attract those people .The promotion of the new product can also be writed in the blogs in the website to let the other customer share their comment of using the product .whatever the comment is truth or not , customer may attract to the sporthouse website to see the later new everyday before buying the favor shoes or the sporty accessories.
The other way may use RSS to let the customer know the latest product and the
the sports knowledge are good way to attract customer ,however I suggest it can create a widget of calories calculator to invent the member or google user measure the increase or decrease calories level during which sport or manual. It can be increase the brand name . here are my advise .