Here are the example of the internet improve business.

Here are the example of the internet improve business.Digital Trade and Transportation Network (DTTN). provide the platform linking with the organization of supplier , purchaser , shipping or banking .

here some information . I hope you can know more about internet can improve the business
The information is
http://www.hk-dttn.com/home/traditional/home.html

http://www.hk-dttn.com/video/traditional/video.html


Digital Trade and Transportation Network (DTTN) is now offering e-platform such as an open, neutral, secure and reliable community to facilitate information flow and service integration to link with Chian or all over the world.


The DTTN is a HKSAR government endorsed community platform that connects organisations in the trade, logistics and financial industries enabling them to exchange business documents electronically with their trading partners. This link shorten the time of connecting each party and more efficient to provide accuracy information which can reduce rish of the wrong massage or information during transect between each party.

More detail you can search more information about DTTN.

Session Five: Assignment One Answer

"A good database design is, therefore, one that:

* Divides your information into subject-based tables to reduce redundant data.
* Provides the database management system (e.g. ACCESS) with the information it requires to join the information in the tables together as needed.
* Helps support and ensure the accuracy and integrity of your information.
* Accommodates your data processing and reporting needs."

Think of the small database we used in our lab exercise - Products and Suppliers. Briefly describe how this database observes any two of the four design principles outlined above.

In the small database we used in lab exercise , it first to show the principle of " Provides the database management system (e.g. ACCESS) with the information it requires to join the information in the tables together as needed."
in the database of " product " and "supplier " also have a field of " ID "
this " ID" field can join two of the database table together .

The other one are "Accommodates your data processing and reporting needs"
we can create the report to analysis the information between two database .such as we need to know all the supplier information of product " children . it can list our the accuracy and integrity of supplier data in the report.

Session 4: Assignment One Answer

Find one example of Internet marketing that you think is particularly effective and one example that is ineffective. Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.

Here are the effective sample .it is the
The ShopThru post (http://www.shopthrupost.hk/index.jsp) is subsidiary of the Hong Kong Post (hk post).The traditional post carry the user letter or product to the destination .Now hk post use the internet to attract the user buy the product though the internet and using the hk post service which full used the material such as the internet resource and the fight . hk post transect from “push marketing “ to “pull marketing “ , customer who begin to contact the company and seek the information on the web site. The relative massage or information will “pull” the user toward the web site . such as the “ happy father day” promotion, it is the short cut to attract the user track to see what is promoting when they need to buy the gift.

It is the best way to the company to promote the product or service to the user .
Such as lower advertisement cost , can frequently update relative marketing the information.
The tradition market is difficult to measure the results of the customer need and want . though the internet , it can be tracked and measured more closely by launch the member system which provided to Send personalized or targeted offers based on the customer ‘s profile . On the other hand company can also save the rent of promote the product in the shop and provide 24 hours selling .

To the customer , they are saving time to window shopping or buying the specific product all over the world in a convenient way . They also can choose the nearly post station to self-collect in each district or delivery at home . I think most important the user are confident to buy in the government web site . they don't worry about be deceived to buy the fault goods.





http://www.sportshouse.com.hk/sportshouse/web/home/prom.html?a=d&locale=enus
in this link show the sportshouse
In sporthouse website, they may not fully use the internet resource , such as do not have 24 hrs online buying system. Some customer may work all day in the office .most of them spend more than half of a day in the digital world , so sporthouse may built the online shopping system to attract those people .The promotion of the new product can also be writed in the blogs in the website to let the other customer share their comment of using the product .whatever the comment is truth or not , customer may attract to the sporthouse website to see the later new everyday before buying the favor shoes or the sporty accessories.
The other way may use RSS to let the customer know the latest product and the
the sports knowledge are good way to attract customer ,however I suggest it can create a widget of calories calculator to invent the member or google user measure the increase or decrease calories level during which sport or manual. It can be increase the brand name . here are my advise .

Session 1: Assignment One answer

Think of a business or organization that you admire, then describe two examples of how that business is supported by information systems. For example, do they use it for operational excellence ? Or do they use it to create new products and services ?



There are share folder in the company which I work in sale department . All of the customer information ,contract , ECO doc and the complete problem have been stored in this sale department share folder .So the sale or coordinator can use the information after login in by sale department computer . It can easy to find all the detail for each customer ,there are more efficiency to reply the customer asking of self checking without spending time to find the original hard copy .All colleague use the same information to decision .


We also use the ERP to contant the HK headquarters and the factory in the China.
the centralized and integrated database support of the ours business in the company . all the staff see the same version and it can quickly to response of hte customer asking , such as the quantity of the products store , the best delivery day of the purchasing order . It provide us a smoothly and accuracy work way in the business .

Session Two: Assignment One answer

Which departments within the company are integrated within the Order-to-Delivery process ?

1)Department:

Sale , warehouse

Which steps are included in the Order-to-Delivery process ?

2) received the customer order , enter the item in the sale order into the ERP system to update the real-time information the other department .

Check the item storage , and delivery the right item to the customer by suitable transportation system . online checking the state of the product delivery .

What factors would you consider when deciding whether ERP is suitable or not for a small business ?

3) in sale part ,each product must be union code which can be identify by the ERP system ,create the customer code with a relation such as the first letter of company name and enter all the customer information into the database of the ERP as the name of the company ,the contact person , telephone , E-mail address , the delivery address , the credit limit or the effective period etc. if the information is incorrect . there will be get in trouble to the following department which is account and shipping .

There is the union sale order code which check by the factory colleague, before PO no may be the same .

We also need to plan the streamline before launch the progress

And it is not suitable to use ERP system in a small business .

Budget is the main important factor to small business . ERP may spent 50 thousand to build up a simple system . and if they are small trading business or just few product selling which also no need to spent the resource to do the ERP .Or if the company are providing service which also no need the ERP system

On the other hand , if the business need the real-time information and the faster respond to the customer or always check the past record by the customer or the product .ERP system will achieve the profitable goal more easy

Session 3: Assignment One Question

List the customer data elements generated when a customer interacts with an airline by (a) making a reservation, (b) using frequent flyer miles, and (c) completing a flight. How does information from CRM improve these interactions ?
1i)a) when the customer make a reservation , we need customer data are customer user ID , user password, flyer nation , name , ID no , departure location , arrived location , date , arrived time and the classes needed .for person behavior , such as eating , drinking and reading . After entering the upper data , customer who make reservation may use the e-banking system to pay the reserved ticket.

b) when the customer using frequent miles , they need to enter their user ID to check the current flyer miles after entering the user password .When choosing the departure and the arrived location , there will show how many flyer miles needed to get a free ticket .. they submit the request after confirm to want the free ticket .

c) when the customer have complete , they need to fill in their customer ID ,password and choosing occurred date , location , completed item , and giving advice .

ii) The CRM can compile statistics of the problem occurred with an emphasis on the improvement the completed items . And customer behavior .we also can predict the forecast of the user . In different period , Then company can pan the relative marketing policy. To increase service of the airline to attract more people used in an off-season and the provide the person service to the customer such as the customer need to have beef in his lunch or he is a vegetarian , the cooker can preview the customer needs and create the suitable menu and the airhostess can provide the suitable food to let the customer choosing before their request . This is the quantify service which the CRM can improved .

What are the benefits of integrating the sales, marketing and customer support function using a single software pacakge and a centralized database ?

2) When the sales, marketing and customer support function using a single software package and a centralized database . The new information are entered by one process , the information is also immediately available to other party ,So the data are consist by reducing the wrong typing .and for sale and marketing, this real-time sharing and monitoring of information allow to minimizes response time to customer or discuss the marketing planning . so more efficiency compare to independent system of each department.. The touch point which can find in the CRM by predict and check the past record is an opportunity to begin maintain a relationship with customers .sale an marketing colleague can submit the right product such as cross-selling and up-selling ~upgrade the buss class of the air ticket and the product bundling~ provide the hotel package to the potential customer . That can be extremely helpful to customers and even if they respond that they don't care for that right now if you've thought about it correctly and if you're offering something that's relevant to this person then you're very likely to be able to build the value of that customer and for the customer support can assign and manage customer service requests .